While socioeconomic activities based on mass production, consumption, and disposal have brought great benefits, they have also damaged and disrupted the environment and are unsustainable. It is therefore vital to materialize Circular Economy to minimize the consumption of resources and optimize energy efficiency to build a viable long-term future for humankind.
Ricoh aims to contribute to a Circular Economy by doing its best to use resources efficiently. In keeping with the Comet Circle concept, we are pushing ahead with the use of resources that lower environmental impacts while pursuing economically efficient recycling, creating products that using fewer inputs of new resources.
As part of this effort, the Ricoh Group has offered refurbished machines since 1997. Used products collected from the market are disassembled into individual units or parts, and replacement is performed for parts or components requiring warranty or those for which replacement is mandatory under certain quality standards. The refurbished products represent Ricoh’s maximum efforts for the effective utilization of resources. Refurbished MFPs are supplied as the GreenLine series in Europe. Ricoh has subdivided the European market into three segments—advanced countries where the recycled product market is established; advanced countries where the market is developing; and emerging economy countries—in order to supply models that meet the needs of each segment.