Feature #3 : Enjoy Peace of Mind
Just frame a shot and leave settings up to the camera.
Point-and-shoot has never been easier.
Just aim the camera at your subject and leave the camera in charge of settings for ultra-simple point-and-shoot photography. Whether you're a hardened pro or a camera greenhorn, you can readily shoot portraits, sports, night scenery, close-ups, and other scenes while letting the camera choose the setting.
Fast startup ensures you'll never miss a shot.
The RICOH PX turns on in just 1.4 seconds. Just pull out the camera and you're instantly ready for those unanticipated photographic opportunities that life can unexpectedly bring, wherever you may be.
A simple, flat design guarantees
you can instantly access the camera when it's needed.
The simple, flat design does away with projecting parts for a camera that slips easily into your pocket, to be pulled out instantly for a quick snapshot whenever you see something that cries out to be photographed.
Intuitive, easy-to-understand controls allow
even beginners to use the camera with confidence.
The camera features intuitive, easy-to-use controls, such as a lever-style flash dial that lets you see at a glance whether the flash is on or off, a direct movie button, and a quick display option for frequently-used settings.
Tilting zoom control
for intuitive zoom
Lever-style flash dial lets you
see flash settings at a glance
Premium shot button for
simple shooting mode selection
Quick shooting menu