Using Projection Mapping to Create a Fantastical World
-Projectors open the way to a new visual experience -

Tokyo, February 28, 2014 -Serph, an artist gaining popularity among ardent music fans, held a live performance event on January 11 at LIQUIDROOM in Tokyo's Ebisu district, featuring projection mapping technology for which Ricoh's high-end projectors*1 played an integral role in expressing the creative and fantastical world.
The event had a box set on the concert stage, against which four PJ WX6170N*2 units projected video images on screens on each surface. The projectors displayed a variety of clear patterns along with the music Serph played in the center of the box, and supported the innovative stage performance.
The PJ WX6170N can project bright, clear and large images over a wide open space with its high brightness of 5,500 lumens (lm)*3. The Serph concert movie below demonstrates the unconventional potential of projectors capable of such high-quality and artistic production that appeals to viewers' senses.

Movie: Highlights from Serph's live performance
*View the movie on YouTube if it does not play correctly.

We have a notion of projectors being used to project documents and other materials onto meeting room walls or on dedicated screens, but recent products can project in a range of places and spaces, as in this event, and the objectives of their use are expanding. Ricoh will continue to actively offer not just office equipment but also solutions that allow customers to use our products in their promotional activities at events, showrooms, and stores.
Ricoh will continue to break free from conventional notions and provide new visual experiences using the latest imaging technology.

*1 Luminous flux output (brightness) of 5,500 lm or above
*2 For availability of models and option, please consult with your local Ricoh supplier.
*3 With use of the optional PJ Standard Lens Type 1

Profile of Serph
Serph is the solo project of a Tokyo resident.
In July 2009, Elegant Disc released accidental tourist, his first album, which he wrote only three years into learning piano and musical composition.
Noble released his second album, vent, in July 2010, third album, Heartstrings, in April 2011, and a Christmas mini-album, Winter Alchemy, in November 2011.
He released his fourth album, el esperanka, on Noble in March 2013.
He also released an album under another project, called Reliq, which specializes in more cutting-edge dance music.
*Please visit Serph website for detail.

 

| About Ricoh |
Ricoh is a global technology company specializing in office imaging equipment, production print solutions, document management systems and IT services. Headquartered in Tokyo, Ricoh Group operates in about 200 countries and regions. In the financial year ending March 2013, Ricoh Group had worldwide sales of 1,924 billion yen (approx. 20 billion USD).
The majority of the company's revenue comes from products, solutions and services that improve the interaction between people and information. Ricoh also produces award-winning digital cameras and specialized industrial products. It is known for the quality of its technology, the exceptional standard of its customer service and sustainability initiatives.
Under its corporate tagline, imagine. change. Ricoh helps companies transform the way they work and harness the collective imagination of their employees.
For further information, please visit www.ricoh.com/about/

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