The Ricoh Group uses the back-casting method to set targets. In this approach, we first set final goals and then determine target values as milestones on the journey to these goals. We have set the Year 2050 Long-Term Environmental Vision based on the Three Ps Balance as our final goals, and we formulated the Mid- and Long-Term Environmental Impact Reduction Goals to describe specific steps to realize this vision to further strengthen and accelerate our activities. In the Goals, we set targets for environmental impact reduction in three key areas-energy conservation and global warming prevention, resource conservation and recycling, and pollution prevention-using 2020 and 2050 as the standard years. As the major targets, we chose "CO2 emission reduction throughout the product lifecycle," "reduction of new input of resources with prospects of resource depletion," and "minimizing the environmental risks of chemical substances through the product lifecycle." We use these targets in the environmental action plans we issue every three years in order to develop highly effective actions to achieve the goals.
Setting environmental targets
In addition, while reducing our impact on the environment, it is essential to maintain or restore the Earth's self-recovery capabilities. Based on this idea, we laid down the "Ricoh Group Biodiversity Policy" in March 2009 to articulate the measures we take in our business activities to protect biodiversity. With the new policy, we will expand our conservation activities for maintenance and improvement of nature's self-recovery capabilities, which have so far focused on forest ecosystem conservation, to a wider range of environmental impact reduction measures, which correctly reflect the impact we have on biodiversity throughout all supply chains.