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Communication:Environmental Communication with Stakeholders
–Ricoh Global Eco Action–

Global Eco Action 2013

  • InternationalGlobal/Ricoh Group

With many people around the world involved, Ricoh Global Eco Action has become a global action phenomenon.

Ricoh Global Eco Action takes place on June 5. This date was selected to coincide with "World Environment Day" held by the United Nations. The purpose of Ricoh Global Eco Action, which began in 2006, is to improve eco-awareness of all members of the Ricoh Group. June 5 is the day we "think about the global environment and take eco-actions." Accordingly, at the main Ricoh facilities situated around the world, on this day the advertising towers are turned off and the employees finish their work on time. In addition, each plant, division, and employee performs various eco-actions. On June 5, 2013, many Ricoh employees around the world enjoyed Eco Action Day. Ricoh Global Eco Action has become popular not only with Ricoh employees, but also their family members, friends, Ricoh's clients, neighboring companies, administrative agencies, and others, thus creating a global action phenomenon. Ricoh Asia Pacific Pte Ltd. received the AREA (Asia Responsible Entrepreneurship Awards) Green Leadership Award as a result of the recognition that Ricoh Eco Action has been established as a nationwide activity in Singapore. 

Turning off the lights of advertising towers and signboards in various parts of the world
image:Signboard on top of San-Ai Dream Center in Ginza, Tokyo-Ricoh China Lansheng Building in Shanghai-Signboard on Ricoh Italy in Milan
Signboard on top of San-Ai Dream Center in Ginza, Tokyo
Ricoh China Lansheng Building in Shanghai
Signboard on Ricoh Italy in Milan

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Europe

Ricoh Europe PLC
Directors and employees made declarative statements about eco-activities in their workplaces and homes.

In Ricoh Europe PLC, employees were encouraged to turn off the lights in offices and commute to work by bicycle, as had been done in the past. In addition to engaging in the above activities, the directors and employees made declarative statements about eco-activities both in their workplaces and at their homes. Specifically, each director and employee selected two eco-activities, one in the workplace and the other at home, from among the following: commute by cycling or jogging, bringing lunch to work, refraining from using elevators, using energy-saving electric lamps at home, avoiding meat on Mondays (to reduce methane emissions), refraining from purchasing PET bottled water, and so on. Each of them then made a declarative statement to that effect and signed it. 

image:Employees of Ricoh Europe commuting by bicycle
Employees of Ricoh Europe commuting by bicycle

image:Checking tire pressure for eco-driving Checking tire pressure for eco-driving

Ricoh Europe (Netherlands) B.V.
CO2 reduction through checking tire pressure

In Ricoh Europe (Netherlands) B.V., the tire pressure of commuter vehicles, specifically 158 vehicles, was checked on June 5 to reduce unnecessary CO2 emissions. Results showed that 42% of the vehicles had a tire pressure that was lower than the standard, while air was observed leaking from the tires of 16 vehicles and the tires of 12 vehicles had deteriorated. A warning sticker was attached to the front window of the problem vehicles in the hopes that improvements would be made. Calculations showed that fixing these tire problems would result in a reduction in CO2 emissions by 1.6 tons, along with a reduction in fuel consumption equivalent to 1,866 Euros. 

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Asia-Pacific

Ricoh Asia Pacific Pte Ltd. 
Awarded with the AREA Green Leadership Award

Singapore, where the Ricoh Asia Pacific Pte Ltd. (RA) headquarters is located, is said to be one of the most livable countries in Asia. Buildings and commercial facilities are air-conditioned throughout the year, and many street lights light up at night. All these features translate into a safe and comfortable environment. On the other hand, some problems also exist, including consumption of a large amount of electricity and lack of sufficient environmental awareness by the people. In 2007, RA began working with the Singapore Environment Council to employ Ricoh Eco Action with the aim of raising the eco-awareness of people in Singapore. Since then, they have been engaging in activities that advocate the importance of eco-actions in offices and of resource preservation. This year, on the 7th Ricoh Eco Action Day, more than 300 organizations conducted eco-actions. These organizations included not only environment- or energy-related governmental authorities and NGOs and the local governments that agree with or support Ricoh Eco Action Day, but also multinational corporations, private companies, schools, governmental authorities, medical treatment facilities, and so on. 
Recently, RA received the AREA (Asia Responsible Entrepreneurship Awards) Green Leadership Award as a result of receiving high evaluation for its (a) leading role in and management of events and programs that it engages in, (b) its environmental awareness activities (environmental communication), and (c) its activities for saving energy in offices and facilities that are carried out in close cooperation with other private companies and organizations.

image:Photo of the award ceremony-Stickers on subway windows for promoting Ricoh Eco Action Day-Poster displayed in subways
Photo of the award ceremony
Stickers on subway windows for promoting Ricoh Eco Action Day
Poster displayed in subways


 

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Americas

image:Office equipment collected in Concord and San Francisco Office equipment collected in Concord and San Francisco

Ricoh Americas Corporation
Recycling of used office equipment

At Ricoh Americas Corporation, offices were cleaned up and recycling activities were carried out on June 6 and 7 when group training sessions were held. Employees gathered used and old PCs and office equipment. The collected office equipment and electronic goods were disassembled and sorted in ways that are not harmful to the environment. They were then sent for recycling and material recovery. 

image:The employees carried the Peumo plants home to plant them in their garden. The employees carried the Peumo plants home to plant them in their garden.

Ricoh Chile, S.A.

At Ricoh Chile, S.A. on June 5th, employees gathered unnecessary household electrical appliances such as cellular phones, batteries, television sets, and hair driers. The collected household electrical appliances were disassembled, sorted, and then recycled. The employees also took various eco-actions such as turning off office lights. In addition, all employees were given a young “Peumo” (in the Chilean language), which is a beautiful and vital lauraceous plant. 

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