The Boa Nova Lowland Tropical Forests area along the Atlantic coast in Bahia, Brazil, is the nation's third largest vegetative area after the Amazon and the shrub grassland area and serves as an important habitat for rare species. Habitat destruction due to illegal lumbering, plantations, slash-and-burn farming, overgrazing, and other human activities has shrunk the area to 7% of its original size. Bird Life Asia, an environmental NGO, has been carrying out a reforestation project with agroforestry and bird tourism to create a resource-recirculating society whereby the residents and forests can exist in harmony. Ricoh has been supporting the program since 2007. In fiscal 2008, events and activities provided by Ricoh included an ecological survey of hummingbirds (the symbol of the project), field studies with local elementary schoolchildren, seminars for residents, and surveys on firewood usage. Also, 80 land owners were invited to related ceremonies.