Harmony with Society

The Ricoh Group focuses on promoting “value-creating CSR” as part of its growth strategy. We therefore work to accurately understand factors involving social issues and conduct collaborative activities with a wide range of stakeholders to become part of the solutions for social issues, while at the same time growing our business by, for instance, building new markets, attracting new customers and generating innovation. To facilitate these efforts, we provide workshops and other opportunities to promote value-creating CSR. Through these programs, we intend to help individual employees raise awareness and sensitivity toward social issues and to encourage them to take action, thereby fostering a corporate culture that can contribute to solving social challenges. We strongly believe that with its integrated strengths and capabilities, the Ricoh Group, a global company with 110,000 employees worldwide, will be able to play an even more active role in solving social problems.

■ Value-Creating CSR

Value-Creating CSR

Case1:Education Support Program in India Case2:BOP Project Case3:Kabul Project
Case1:Education Support Program in India

Children in class.
Children in class.
Explaining the effective use of MFPs to high officials of the Indian Ministry of Education.
Explaining the effective use of MFPs to high officials
of the Indian Ministry of Education.

India has the most children in the world, yet many of them cannot complete the minimum education offered or even go to school at all. A variety of problems — low recognition of the value of education, poor quality of education services and lack of infrastructure and equipment — are the cause.
Ricoh is working with the NGO Save the Children on rectifying this situation. As digital duplicators can be used to print teaching materials as well as letters and notices for parents and community members — and to share information between teachers, schools and the authorities — we donated Ricoh digital duplicators to schools in India.
In May 2011, we began an education support program in Andhra Pradesh state, situated in the southern part of India. We donated digital duplicators to schools, authorities and NGOs working in education, and conducted workshops to teach effective ways of using digital duplicators to enhance class quality and share information.
Ricoh is also helping to build the educational infrastructure in a variety of other ways, including awareness and expertise enhancement, children's clubs and development of a network of people involved in education. Our ultimate goal is to enable communities to evolve their educational environment on their own.
As the program progresses, we are obtaining valuable information vital to conducting business in these localities. For example, we have learned the challenges that face rural areas located far from cities, such as damage done by rats to equipment installed at facilities and poor supply channels for paper refills.
The relationships we have built with educators and government organizations
represent another achievement, as these connections can become a conduit for product promotion and public relations activities.
Ricoh is using the knowhow we gained in India to upgrade our educational offerings. And we are widening the scope of our collaboration with Save the Children, with teacher training in the use of projectors and development and use of digital content in class.
Interview

Collecting valuable information to be utilized to develop new customer demand and cultivate local markets

Ricoh India Limited Executive Manager, After Market Planning, Sanjeev MehtaRicoh India Limited
Executive Manager,
After Market Planning,
Sanjeev Mehta

Initiatives led by Ricoh India

In the local area, duplicator penetration is very low; only government offices and major private schools have them. But since teachers have evidently been able to use time more effectively and prepare more tests and teaching materials using Ricoh's duplicators donated under the program, we were able to demonstrate the benefits of the duplicators to the government.
Regarding sales activities in a region such as the district concerned, through the program, we discovered that it was important to coordinate with local bodies and the state government to create needs for our products, and to offer products which address region-specific issues including power cuts, low cost and easy availability of supplies such as ink and toner.
We also know through surveys that recent customers tend to choose products from a company that engages in CSR activities. Encouraged by these reports, we will communicate Ricoh's initiatives and achievements to our customers.

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