Growing with Society

Commitment to and responsibility for social contribution

In addition to value-creating CSR, we are also committed to carrying out socially beneficial activities in a steady, responsible manner, both within and outside of our business functions. These activities include initiatives the Group and its employees lead as well as support given to nonprofit and nongovernmental organizations.

Support activities for people and areas affected by the Great East Japan Earthquake

Continuing assistance by new employee volunteers to communities hit by the tsunami

New Ricoh employees helping to harvest seaweed.
New Ricoh employees helping to harvest seaweed.

In August 2011, we dispatched employee volunteers to a severely afflicted part of the town of Rikuzentakata, Iwate Prefecture, for five weeks. Recognizing that support for reconstruction efforts in affected areas is still needed — and that volunteer work can also benefit participants by enhancing their social awareness and giving them new perspectives — Ricoh made this part of its social contribution training for new employees in 2012. That year, new employees were sent to Minamisanriku, a tsunamistricken town in Miyagi Prefecture, where they helped in the area's main industry, fishing.
After their volunteer work, the trainees participated in a Value-Creating CSR Workshop, engaging in group discussions to devise business plans for promoting reconstruction through the use of new products and services. Based on insights obtained about the challenges confronting afflicted areas, each group made a presentation on their solutions, proving that their volunteer work was a valuable learning experience.

Supporting children seeking to rebuild their town

A pamphlet published by the Children's Community Building Club.
A pamphlet published
by the Children's Community
Building Club.

On August 6, 2011, the Ricoh Group and the National Museum of Emerging Science and Innovation cohosted the Student Reconstruction Conference in Iwate Prefecture. Students explored the theme of community building as it applied to the reconstruction of their hometowns. The ideas the students produced were passed on to the Children's Community Building Club led by Save the Children Japan.
Ricoh is continuing to support the students in various ways, including printing their reports, brochures and survey results.

Visualizing a city of the future

From June 2011 to March 2012, Ricoh vehicles equipped with MFPs and PCs made regular rounds of temporary housing in areas damaged by the Great East Japan Earthquake to print and copy municipal announcements, certificates and other documents.
This led to a close relationship with Higashimatsushima City in Miyagi Prefecture, which in turn evolved into the "Revitalizing Higashimatsushima as a Future City" program run in cooperation with the Higashimatsushima Organization for Progress and Economy, Education, Energy (HOPE).
Ricoh Japan Corporation, a sales subsidiary in Japan, is taking the lead in two facets of this progam, the School in the Forest, and assistance for senior citizens.

The Ichimura Nature School Kanto

Harvesting crops.
Harvesting crops.

The Ichimura Nature School Kanto gives children a chance to "learn how to live from Mother Nature" in an agricultural community. The program runs for nine months, or one entire agricultural season from planting in March to harvesting in November.
Every second Friday after school, 28 boys and 28 girls come to the Nature School and work the fields until Sunday afternoon, growing some 40 different kinds of vegetables. In this way, they learn how to "develop yourself by thinking together, using each other's ideas, and doing field work together with the blessing of nature."
In 2011, the Japan Philanthropic Association recognized the Nature School's 11 years of efforts by awarding it the 10th Corporate Philanthropic Award. The same year, graduates of the school reunited as a group named the Daichi no Kai (the Earth Club). The Ricoh Group began supporting the club’s activities in 2012.

Ricoh Science Caravan

Children are fascinated by how copiers work.
Children are fascinated by how copiers work.

After hearing reports that children were losing interest in science, Ricoh started a program designed to reignite their enthusiasam. The Ricoh Science Caravan visits science museums and schools throughout Japan, engaging children with unique science experiments run by volunteers from local Ricoh companies and using Ricoh products and technologies.
In fiscal 2012, we showed the mystery and joy of science to a total of 17,631 children over 32 sessions.

Forest ecosystem conservation projects

Forests, lakes and ponds, coral reefs and oceans all provide unique ecosystems for countless varieties of plants, animals and other organisms. When these habitats are disrupted, it ultimately affects the human environment as well.
Ricoh started a forest ecosystem conservation project in 1994 in cooperation with environmental NGOs and local partners, and now operates related projects in six regions in five countries. Unlike tree-planting projects, these sustainable forest management initiatives focus on conserving the lifestyles of the local people in addition to the habitats of endemic species.


Forest ecosystem conservation projects (as of March 31, 2013)
Inception date Country Project name / NGO partner
November 2001 Japan Nagano Kurohime Afan Forest Conservation / C.W. Nicol Afan Forest Foundation
November 2001 Japan Conservation of the Yanbaru Forest in Okinawa / Yanbaru Forest Trust
May 2004 Russia Conservation of the Taiga, home of the Siberian tiger / Friends of the Earth Japan
August 2007 China Conservation of the biodiversity of the Three Parallel Rivers, a World Heritage Site / Asia Green-Culture Association
August 2007 Brazil Restoration of the Boa Nova lowland tropical forests on the Atlantic coast / Bird Life International Asia Division
July 2011 Malaysia Revitalization of mangrove forests on the north-central Selangor coast / Bird Life International Asia Division

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