RICOH's special stories to present a new value beneficial to the world.
The Ricoh logo is easy to spot at golf and tennis tournaments, and other major events. Our commitment to improving the wellbeing of society is enshrined in our founding principles: that's why we're helping to promote of sport and culture, the revitalization of regional communities, and the nurturing of the next generation. Here we present an overview of Ricoh's sponsorship portfolio, which runs the gamut from high-profile global sports championships to stadiums and events closely enmeshed in their local communities.
Launched in 1976, the Women's British Open is one of the world's four major women's golf tournaments. Ricoh has been its title sponsor since 2007. During the championship season, we highlight environmental awareness through various initiatives. One of these is Ricoh's Green Initiative for Tomorrow (GIFT), whereby players, spectators and the wider audience are invited to pledge their support by promising to reduce their own carbon footprint. Linking these pledges to its own Plant a Tree for Africa campaign, Ricoh plants a certain number of trees according to players' performance, ranging from one tree for a birdie to one thousand for a hole-in-one.
Ricoh also supports the promotion of women's golf through its partnership with US professional golfer Paula Creamer, Ricoh Brand Ambassador.
Hosted by the ATP (Association of Tennis Professionals) and located in Europe, these men's tennis tournaments have been sponsored by Ricoh since 2005.
Home to Coventry City F.C., a professional English Football League club, this soccer stadium complex sports a giant Ricoh logo on its roof.
Located in Toronto, Canada, this stadium adopted Ricoh as its naming sponsor in 2003. A top venue for the nationally-beloved sport of ice-hockey, it also host exhibitions and other events, and has become a familiar landmark with close ties to the local community.
Popularly known as the Miraikan, this science museum is located in Daiba, Tokyo. One of its official partners since 2006, Ricoh is helping the next generation get acquainted with science and technology.
First held in 2008 and located in Singapore, this golf tournament forms an official part of the LPGA (Ladies Professional Golf Association) Tour. As an Event Partner, Ricoh helps stoke up the excitement surrounding the tournament.
Other Ricoh sponsorships:
As a high-tech manufacturer and a provider of services based on proprietary technologies, Ricoh supports many businesses around the world. As an official supporter of the 2010 Winter Olympics in Vancouver, we also contributed to the success of that event. The Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC) resolved to give priority to the environment, society and the economy, expressed in its aim to “send accurate information to 15,000 media outlets all over the world with the minimum environmental impact”. Ricoh, in complete accord with this approach, was able to help in a number of ways. These included suggesting more effective ways to deploy copiers and printers, and to create a document management system. Without the least hindrance to the information transmission system as it relayed Olympic excitement instantly around the globe, we achieved a dramatic reduction in CO2 emissions.
We like to think the Ricoh logo displayed at sports and cultural events helps convey our philosophy, and bring us a little closer to people everywhere.
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