Ever since the launch of its first model,
the product concept of the GR DIGITAL
series has remained unchanged: a "tool
for expression." In our tireless quest for
perfection in these cameras, we have
improved and added new functions, while
maintaining the familiar and comfortableto-
use functions. Improvements made to
create an even more pleasant photo-taking
experience include the easier-to-press
height and layout of the function buttons,
and the introduction of an electronic
level, which allows users to align the shot
horizontally by checking the LCD display. In
response to customer feedback, we started to offer a firmware upgrade service so
that existing owners can enjoy expanded
functions even after purchase. In promoting
this kind of customer-centric product
development, we actively listen to visitors
at product exhibitions 1 and the examiners
at the design award competition 2.
Incorporating customers' and other
comments into our product design and
improvement, we will continuously strive to
create truly user-friendly products.
* 1 |
Exhibitions participated in:
. kansei-Japan Design Exhibition-
(Held in France by the Ministry of Economy, Trade and
Industry and the Japan External Trade Organization)
. JAPAN DESIGN 2008-Innovation-
(Held in Italy by the Japan Industrial Design Promotion
Organization [JIDPO])
|
* 2 |
Design award competitions joined:
. Good Design Awards
(Japan's largest design evaluation program by JIDPO)
. iF Product Design Award
(A globally renowned design award by the
International Design Forum Hanover); |
|
