Top Message
Creating a Sustainable Society by Providing New Value
Hiroshi Kobayashi
Corporate Executive Vice President
In the information society, we perform various intellectual production activities over the network. Technology allows us easy and stress-free access to information and has afforded diverse ways to work anytime, anywhere. At the same time, preserving the global environment has become an extremely pressing issue. To realize a low-carbon society, beyond reducing environmental impact, we must also make our society sustainable. I believe we have a role to play based on three concepts: Harmonize with the environment, Simplify your life and work, Support knowledge management, which we call Ricoh Brand Benefits.
A broad portfolio of technologies support products and services
Creating customer value through technology
We are devoted to developing innovative technology to build a comfortable office environment in the 21st century, and are working hard to provide new customer value. We have defined “Ricoh Brand Benefits” that only we can provide and are promoting technology development that will yield outstanding products and services that delight our customers.
- Harmonize with the environment: Contributing to global environmental protection through Ricoh products and services. Also helping customers reduce their eco-foot print.
- Simplify your life and work: Anyone can enjoy the functionality and efficiency of Ricoh products and services.
- Support knowledge management: We support the customer's value creation process by streamlining and facilitating knowledge sharing. We share our own operational and structural know-how with customers.
Towards realizing a sustainable society
R&D for rapid transformation of business
Ricoh is now working to create a business that adds new customer values in an attempt to increase new business to more than 25% of total sales. Research and development will play a crucial role in achieving this objective. I explain this in-house using a saying from the famous Chinese art of warfare: "Deliberate and slow is no match for speed-before-quality execution," meaning that "Even if technical completeness is 100%, it has no effect if it falls behind others in an age of rapid change,” I also give full backing to engineers who take up challenges without fearing risks. We have also adopted the Open Innovation concept to accelerate technology development, smartly combining the power of universities, research institutes, and other companies. The same applies to imaging, our core technology.
We continue to concentrate on determining the direction of technology development through R&D in new fields and by introducing new technologies. We do this while continuously promoting the innovative progress of existing technologies following a scientific approach. I would like to urge the rapid transformation of business through the integration of wide-spread technologies and the pre-fetch of advanced technologies. Our goal is to further contribute to the innovation of the Ricoh group, while create a sustainable society at the same time.
- Ricoh Brand Benefits
Bringing Ricoh Brand Benefits to our customers to help them to build more value into their products
