What is an “eco billboard”?
Ricoh has installed "eco billboards" that are lit 100% with natural energy as part of its measures to implement sustainable environmental management.
"Eco billboards" are advertising billboards that are lit 100% by wind and solar power. Ricoh has installed these billboards in Times Square in New York, London, and Sydney after installing the first one in Osaka (the use of which was discontinued in May 2011). Moreover, a new Ricoh eco billboard will be completed soon.
Ricoh has installed the eco billboards lit 100% with natural energy not only to publicize the company but also to help make more people aware of the importance of environmental conservation, which should be tackled on a global scale. Although the eco billboards have only a small direct effect on reducing our environmental impact, we hope that the messages communicated through the billboards will help more people aware of environmental issues and lead to a greater movement toward the creation of a sustainable society.
Details of the Ricoh Group’s sustainable environmental management: http://www.ricoh.com/environment/management/index.html
