Ricoh design creates human-empathetic concepts to transform society, people's lives, and office work.
Ricoh design creates innovation through new shapes, practices, feelings, and sounds identified by careful study into the essential activities and desires of people.
Ricoh design realizes comfort in office work and living by creating methods of using devices and tools whose functions and capabilities meet the expectations of more users.
To achieve improvement in people's lives and development in efficiency, culture, and knowledge in office work, Ricoh design focuses on emotional enrichment by creating aesthetically comfortable devices and tools.
In addition to energy saving, global warming prevention, resource preservation, recycling, and pollution avoidance, Ricoh design proposes methods of easing human participation in ecological activity, and thereby contributes to the realization of a society that is sustainable.