One element of GR series design is the concept of “legitimate evolution”. The GR DIGITAL ?V incorporates significant improvements, developments and enlargement in its lens, monitor, and other major elements. Despite such changes, the model retains the layout, form, and unit sizes of predecessor models.
To make it a convenient and favorite tool, we have designed the GR DIGITAL ?Vwith features inherited from previous models, producing an evolved design that has enhanced usability.
The CX1 is designed to be “a tool you will want to use every day”. Inside its very compact body is a 28 - 200 mm 7.1x optical wide angle zoom lens.
We designed this product so amateur photographers would find it convenient, feel attached to it, want to carry it with them wherever they go, and use it indefinitely.
To enable users to “photograph the entire world” freely and with concentration, we have paid attention to the shape, arrangement, and operability of the ADJ button. In addition, the simple and minimum design elements used on the CX1 have resulted in a sophisticated appearance of materiality that is functional and purpose-oriented.
The CX2 is designed to be “a tool you will want to use every day”. Inside its very compact body is a 28 - 300 mm 10.7x optical wide angle zoom lens. We designed this product so amateur photographers would find it convenient, feel attached to it, want to carry it with them wherever they go, and use it indefinitely.
We did not prioritize “newness” but a material impression in keeping with our concept of “evolution as a tool”. To provide improved grip on controls while giving the model an appearance of materiality, we applied knurling to the front surface of the grip.
By recovering MFPs that have been on the market since 2005, we have been thoroughly engaged in group-wide activities focused on “effective use of resources” and “emphasis on quality”. Based on the results of these activities, we released the imagio Neo 300RC and 250RC, which are environmentally-conscious MFPs. In the design development period for prototype recycling models, we chose traditional exterior features that are sustainable. We also chose stain–resistant grain features.
The App2Me application responds to MFP users who are troubled by the multiple functions of their MFPs and only want to use the functions they use most frequently. App2Me is an MFP-based widget providing enhanced usability and a new operation environment. It can simplify operations on the MFP's operation window and enable simple and intuitive operations. To make the MFP indispensable to users, the widget provides only the necessary functions and is free of any excess design elements, making it uncomplicated in appearance. Design priority was placed on providing users with specific operation feedback.
The basic concept of the GX200 is “a tool for the artist”. Based on this, the GX200 will provide users with snapshots and new photography experiences that no single-lens reflex camera can offer.
To enable intuitive use of various functions allowing diversity in photographing landscapes, we have paid attention to the number and location of the operation buttons. We have designed the unit size of the GX200 and the shape of the grip carefully, so users can hold the camera securely, which is essential for taking good photographs.
Relying on our concept of “legitimate evolution”, and to make GR cameras into “tools for the artist”, we have continuously added fine improvements and new functions to GR cameras. While providing more convenient methods for photographing, we have not added design changes to parts or functions that users have indicated preference for. This way, we have enhanced the usability of the camera to make it a tool for the artist.
We are not pursuing newness blindly, but retaining what is valuable and making changes only if they are necessary improvements. This attitude is part of the Ricoh approach, in which excellent products are built around the concept of “legitimate evolution”.